Product Marketing Manager

Remote, Canada


Lumerate is growing rapidly, and we’re searching for a Product Marketing Manager to join our Zymewire team for the journey!

Who is Lumerate?  

We help our customers achieve the full picture of their industries. We also strive to achieve our own personal full pictures from a career fulfillment and learning perspective. We’re in the business of gathering intelligence about industries and delivering it to the right people within those industries through innovative software interfaces.  Our vision is to be the world's most useful and trusted source of information for professionals seeking to understand what's happening in their industry.  

Our mission:  To deliver industry awareness to an ever-increasing number of people, in whatever way helps them to make the most informed decisions, take the most immediate action and be the most awesome at their unique jobs.

All about Zymewire:

Zymewire, Lumerate’s first product, is an intelligence tool designed for sales professionals in the biotech and pharma service provider space to understand what is happening in their niches. Today more than 350 pharmaceutical and biotechnology service providers around the world trust Zymewire for their sales research. Our users are located in over 50 countries around the world and their companies range in size from start-ups to billion-dollar multinationals.  

What the role looks like:

The Product Marketing Manager is responsible for scaling the content function within Zymewire and ensuring ROI while adhering to brand guidelines. This role reports directly to the VP Commercial and liaises with the Director of Sales and Managers of Customer Success. 

What you’ll be responsible for:


  • Work with the VP Commercial to develop and implement a marketing strategy roadmap for the Zymewire brand
  • Act as the voice of the customer/prospect by having a deep understanding of their needs as well as representing the voice of the customer to internal teams (i.e. product management)
  • Ensure the widespread use of content by engaging customer-facing teams
  • Perform occasional competitive audits to understand our positioning/differentiation 
  • Create sales collateral that aligns with the buying process and helps move prospects and customers through the sales cycle for all customer-facing teams
  • Monitor and keep a pulse on industry influencers, analysts and press


  • Create dashboards that help customer-facing teams engage with organic social related prospects/customers and support conversion throughout the sales cycle 
  • Ensure data accuracy is maintained across SF and Hubspot for reporting (ex: predetermined lead source names used consistently)


  • Maintain an open line of communication with Customer Success Managers and Business Development Managers to receive feedback on existing content as well as insight on future content requests (the PMMs time will be split 70/30 CA/CS)
  • Report to VP Commercial on lead conversion per content source
  • Responsible for a monthly quota of 5 meetings booked-performed derived from organic social leads (either new logo or expansion)

Who will be successful in this role?‍

  • An excellent communicator who can effectively convey ideas and emotions via email, phone, video conferencing and in-person interactions
  • A life-long learner who prioritizes learning and development and strives for growth
  • Someone with a collaborative spirit who strives to keeps customers at the heart of everything they do
  • Someone who is detail-oriented 
  • An optimist who persists in the face of challenges
  • Someone with a keen eye for detail, so you’ll notice this request to please mention “Optimus Prime” in your cover letter

What We’d Love to See in Your Work History:

  • Experience using tools such as: Hubspot, Salesforce, Sales Navigator, Apollo, Mixpanel
  • Experience in SaaS and knowledge of the Life sciences space (ability to articulate their understanding of the drug development lifecycle and ecosystem that supports it)
  • Passion for building as well as optimizing/iterating 
  • Demonstrated curiosity for customer problems and a customer centric approach

Why Lumerate? Fancy perks etc.

  • Help shape the future of a bootstrapped and profitable Canadian tech company
  • Earn yourself some equity (employee options make up 20% of the value of the company at all times
  • Be a part of a tightly-knit team with a thriving hybrid culture
  • Three weeks paid vacation + paid statutory holidays
  • If based in Toronto, enjoy a dedicated work space at our open-concept office (located in the Junction Triangle) and enjoy the benefits of in-person interactions with colleagues 3 days per week
  • Upgrade your home office setup with our remote or hybrid stipend
  • Join us for our annual all-company retreat when we reach our goals (past destinations include Bermuda, Iceland, and Costa Rica)
  • Earn additional paid vacation days with continued learning ($1000 annual stipend for courses and classes)
  • Take part in our Employee Giving Program (you choose the causes and the company provides the funds)
  • Basic and extended health and dental benefits
  • Paid and topped-up maternal and parental leave

Location:  Remote

Salary: TBD based on experience 

‍Start Date: March 1, 2023


‍ Already picturing your first day as our Product Marketing Manager? Apply now with your cover letter + resumé! We look forward to hearing from you. 


Zymewire is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


Ready To Join Us?

Apply for this position below:

(Please Apply On Desktop)